Tag Archives: business

Different Strokes

Form follows function

As an illustrator, I know that I should choose one style and be consistent with it so people can easily associate my work with me. But not all styles fit all functions.

I was recently asked to design a set of posters for San Francisco Strong (#sfstrong-posters) to illustrate the ways we can protect and support ourselves and others during our current pandemic. The small posters would go in people’s windows so I needed to have the work be bold, graphic and easily read from the street.

My sketch style has evolved over the years to what you see on the rest of my site, but back in my Kaua’i days, my work looked very different.

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Three beauties modeling my work

OldBizCardIn my first major entrepreneurial venture, Red Ginger, I designed and sold T-shirts, which I printed in my garage. At the time, my technique was to cut the drawing and lettering through a thin layer of laquer film that was stuck to acetate. After peeling off the positive areas, I adhered the laquer (with a nasty chemical) to the screen, removed the acetate and then squeegeed the ink through to the fabric. I had to use an x-acto knife as my primary tool (not quite as bad as using your finger as a stylus, but you get the idea).

Additionally, I employed a homemade system of two screens on hinges so I could make two color designs. It was a crude system that could not handle tight registration.

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The screens in my studio

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That’s me at the drawing board

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Everything dried out here on the patio

Due to these technical limitations, my style developed to include white lines between large color blocks.

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Another promo shot

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At Anahola Beach. That’s me, with the hair, on the left

HalleysComet

Full disclosure: not printed by me

Tahiti

Looking at these, I think they’re pretty simplistic but I still love them

 

Fast forward to today (you knew I’d get here at some point). I instinctively conceived of the #SFStrong.posters in this graphic style.

So that’s why they’re so different from my sketches. But actually, I think that most, if not all illustrators have many styles but they choose to put only one forward for the reason I mention above.

Do they wish they could mix it up more? Do they do that? I’d love to hear your thoughts on this.

Stay safe, everyone.
Susan

 

A Memento for the Leadership Team

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“Usually, when we have these global get-togethers, we take photos and nobody ever looks at them again. We have a great time and I want the team to remember the experience.” With this, Rob Brown, the head of Global Marketing and Design for BBVA asked me to capture the Global Product and Design team offsite in Dallas earlier this year.

I was only happy to comply. I sat in on a couple of days of meetings, sketched participants, took photos and created this composition. The piece was matted and printed at 11 x 17 as a memento for each of the attendees after the event.